Does Bolding Text Impact Your SEO?

Does Bolding Text Impact Your SEO?

An age old question, that finally has a definitive answer. Read on to find out. Can bolded text help your SEO? Simply put, yes. Bolding important parts or phrases in a site’s content does have an impact on your SEO. It helps Google to understand more about the...
AD Marketing Rebrand

AD Marketing Rebrand

Why did we rebrand? AD Marketing, started out as a freelance business in 2018 under the name Alix Digital. Since then, we have grown in size and recently went through a rebranding process to reflect our team’s growth and the expansion of our business. Led by our...
How do SEO and PPC work together?

How do SEO and PPC work together?

Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing strategies used by businesses today. While they are often considered separate disciplines, they can actually work together in a complementary way to help...