Does Bolding Text Impact Your SEO?

Does Bolding Text Impact Your SEO?

An age old question, that finally has a definitive answer. Read on to find out. Can bolded text help your SEO? Simply put, yes. Bolding important parts or phrases in a site’s content does have an impact on your SEO. It helps Google to understand more about the...
AD Marketing Rebrand

AD Marketing Rebrand

Why did we rebrand? AD Marketing, started out as a freelance business in 2018 under the name Alix Digital. Since then, we have grown in size and recently went through a rebranding process to reflect our team’s growth and the expansion of our business. Led by our...
How do SEO and PPC work together?

How do SEO and PPC work together?

Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing strategies used by businesses today. While they are often considered separate disciplines, they can actually work together in a complementary way to help...
How Quickly Does SEO Work?

How Quickly Does SEO Work?

The answer… Like the answer to many SEO questions, this one is answered with “it depends”. But let’s explore more on this… Search engine optimisation, or SEO, can be a tricky thing to navigate. One question that many business owners have...
How can google ads help you advance your business goals?

How can google ads help you advance your business goals?

Google Ads, formerly known as Google AdWords, is a powerful advertising platform that can help businesses of all sizes achieve their goals. Whether you’re looking to increase website traffic, generate leads, or boost sales, Google Ads has the tools and targeting...