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Looking for PPC news? Tips and tricks for SEO? Or maybe you’d like to find out what’s going on at AD Marketing. Read more below.

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How do SEO and PPC work together?

How do SEO and PPC work together?

Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing strategies used by businesses today. While they are often considered separate disciplines, they can actually work together in a complementary way to help...

How Quickly Does SEO Work?

How Quickly Does SEO Work?

The answer... Like the answer to many SEO questions, this one is answered with "it depends". But let's explore more on this... Search engine optimisation, or SEO, can be a tricky thing to navigate. One question that many business owners have is how quickly they can...

How can google ads help you advance your business goals?

How can google ads help you advance your business goals?

Google Ads, formerly known as Google AdWords, is a powerful advertising platform that can help businesses of all sizes achieve their goals. Whether you're looking to increase website traffic, generate leads, or boost sales, Google Ads has the tools and targeting...

What Is Local SEO Marketing?

What Is Local SEO Marketing?

What is local SEO? Local SEO marketing is the process of optimizing a website and its online presence in order to rank higher in search engine results for geographically-related keywords. The goal of local SEO is to increase visibility and drive more traffic to a...

Using Target CPA on Google Ads

Using Target CPA on Google Ads

Target Cost per Acquisition (CPA) is a bidding strategy on Google Ads that allows you to set a specific cost per conversion that you want to achieve. With this strategy, Google Ads will automatically adjust your bids to try and hit your target CPA. Here are a few tips...

PPC in 2023: Our predictions for the year ahead

PPC in 2023: Our predictions for the year ahead

We’ve said goodbye to 2022 and have welcomed 2023 with both arms and eager faces. As PPC is a competitive world with changes happening often, you may be wondering what’s around the corner for 2023. Paid advertising, commonly known as PPC (Pay-Per-Click), has been an...

Google To Sunset Similar Audiences

Google To Sunset Similar Audiences

Google's Announcement: The Sunsetting of Similar Audiences   Google Ads has announced another upgrade, this time affecting Similar Audiences. The announcement is part of the continuous focus on consumer privacy. Google will phase out similar audiences targeting...

Does Bold Text Affect SEO?

Does Bold Text Affect SEO?

Can bolded text help your SEO? Simply put, yes. Bolding important parts or phrases in a site’s content does have an impact on your SEO. It helps Google to understand more about the paragraph or page content. Read on to find...

Women In Marketing 2022

Women In Marketing 2022

Believe it or not, marketing is still a male-dominated industry, that doesn’t mean however that women aren’t playing vital roles within the industry. If you didn’t know, Alix Digital is a fully female business, made up of five amazing gals full of passion, insight,...