Blog
Looking for PPC news? Tips and tricks for SEO? Or maybe you’d like to find out what’s going on at AD Marketing. Read more below.
PPC
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AD Marketing Rebrand
Why did we rebrand? AD Marketing, started out as a freelance business in 2018 under the name Alix Digital. Since then, we have grown in size and recently went through a rebranding process to reflect our team's growth and the expansion of our business. Led by our...
How do SEO and PPC work together?
Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing strategies used by businesses today. While they are often considered separate disciplines, they can actually work together in a complementary way to help...
How Quickly Does SEO Work?
The answer... Like the answer to many SEO questions, this one is answered with "it depends". But let's explore more on this... Search engine optimisation, or SEO, can be a tricky thing to navigate. One question that many business owners have is how quickly they can...
How can google ads help you advance your business goals?
Google Ads, formerly known as Google AdWords, is a powerful advertising platform that can help businesses of all sizes achieve their goals. Whether you're looking to increase website traffic, generate leads, or boost sales, Google Ads has the tools and targeting...
What Is Local SEO Marketing?
What is local SEO? Local SEO marketing is the process of optimizing a website and its online presence in order to rank higher in search engine results for geographically-related keywords. The goal of local SEO is to increase visibility and drive more traffic to a...
Using Target CPA on Google Ads
Target Cost per Acquisition (CPA) is a bidding strategy on Google Ads that allows you to set a specific cost per conversion that you want to achieve. With this strategy, Google Ads will automatically adjust your bids to try and hit your target CPA. Here are a few tips...
PPC in 2023: Our predictions for the year ahead
We’ve said goodbye to 2022 and have welcomed 2023 with both arms and eager faces. As PPC is a competitive world with changes happening often, you may be wondering what’s around the corner for 2023. Paid advertising, commonly known as PPC (Pay-Per-Click), has been an...
Google To Sunset Similar Audiences
Google's Announcement: The Sunsetting of Similar Audiences Google Ads has announced another upgrade, this time affecting Similar Audiences. The announcement is part of the continuous focus on consumer privacy. Google will phase out similar audiences targeting...
Does Bold Text Affect SEO?
Can bolded text help your SEO? Simply put, yes. Bolding important parts or phrases in a site’s content does have an impact on your SEO. It helps Google to understand more about the paragraph or page content. Read on to find...
