Blog
Looking for PPC news? Tips and tricks for SEO? Or maybe you’d like to find out what’s going on at AD Marketing. Read more below.
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PPC 101: A Beginner’s Guide to Mastering the Basics of Pay-Per-Click Advertising
Introduction: In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising stands as a powerful and versatile tool for businesses looking to enhance their online presence and drive targeted traffic to their websites. If you're new to the...
SEO 101: A Beginner’s Guide to Navigating the Basics of Search Engine Optimisation
Introduction: In the vast realm of digital marketing, Search Engine Optimisation (SEO) stands as a cornerstone for businesses striving to enhance their online visibility and connect with their target audience. If you're new to the world of SEO, fear not! This...
10 Common PPC Mistakes to Avoid for Successful Advertising
10 Common PPC Mistakes to Avoid for Successful Advertising Pay-Per-Click (PPC) advertising can be a highly effective way to drive targeted traffic to your website and boost your online presence. However, without careful planning and management, it's easy to fall into...
Understanding Keywords: The Cornerstone of SEO Success
In the ever-evolving landscape of digital marketing, one term you've likely encountered repeatedly is "keywords." But what exactly are keywords, and why are they so crucial for SEO (Search Engine Optimization)? In this blog post, we'll delve into the world of keywords...
Understanding White Hat and Black Hat SEO: The Good, The Bad, The Okay
Search Engine Optimization (SEO) is a crucial aspect of digital marketing that helps websites rank higher in search engine results, driving organic traffic and increasing online visibility. However, not all SEO practices are created equal. SEO can be broadly...
Does Bolding Text Impact Your SEO?
An age old question, that finally has a definitive answer. Read on to find out. Can bolded text help your SEO? Simply put, yes. Bolding important parts or phrases in a site’s content does have an impact on your SEO. It helps Google to understand more about the...
Are Google Reviews Reliable?
Reviews are incredibly important to businesses. They help to provide feedback to the company so they know where they excel or where they can improve as well as offering customers the chance to tell other potential customers about their experience. Sadly, over time,...
AD Marketing Rebrand
Why did we rebrand? AD Marketing, started out as a freelance business in 2018 under the name Alix Digital. Since then, we have grown in size and recently went through a rebranding process to reflect our team's growth and the expansion of our business. Led by our...
How do SEO and PPC work together?
Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing strategies used by businesses today. While they are often considered separate disciplines, they can actually work together in a complementary way to help...
