10 Common PPC Mistakes to Avoid for Successful Advertising

10 Common PPC Mistakes to Avoid for Successful Advertising

10 Common PPC Mistakes to Avoid for Successful Advertising Pay-Per-Click (PPC) advertising can be a highly effective way to drive targeted traffic to your website and boost your online presence. However, without careful planning and management, it’s easy to fall...
How do SEO and PPC work together?

How do SEO and PPC work together?

Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing strategies used by businesses today. While they are often considered separate disciplines, they can actually work together in a complementary way to help...
How can google ads help you advance your business goals?

How can google ads help you advance your business goals?

Google Ads, formerly known as Google AdWords, is a powerful advertising platform that can help businesses of all sizes achieve their goals. Whether you’re looking to increase website traffic, generate leads, or boost sales, Google Ads has the tools and targeting...
Using Target CPA on Google Ads

Using Target CPA on Google Ads

Target Cost per Acquisition (CPA) is a bidding strategy on Google Ads that allows you to set a specific cost per conversion that you want to achieve. With this strategy, Google Ads will automatically adjust your bids to try and hit your target CPA. Here are a few tips...
PPC in 2023: Our predictions for the year ahead

PPC in 2023: Our predictions for the year ahead

We’ve said goodbye to 2022 and have welcomed 2023 with both arms and eager faces. As PPC is a competitive world with changes happening often, you may be wondering what’s around the corner for 2023. Paid advertising, commonly known as PPC (Pay-Per-Click), has been an...