Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing strategies used by businesses today. While they are often considered separate disciplines, they can actually work together in a complementary way to help...
The answer… Like the answer to many SEO questions, this one is answered with “it depends”. But let’s explore more on this… Search engine optimisation, or SEO, can be a tricky thing to navigate. One question that many business owners have...
What is local SEO? Local SEO marketing is the process of optimizing a website and its online presence in order to rank higher in search engine results for geographically-related keywords. The goal of local SEO is to increase visibility and drive more traffic to a...
Can bolded text help your SEO? Simply put, yes. Bolding important parts or phrases in a site’s content does have an impact on your SEO. It helps Google to understand more about the paragraph or page content. Read on to find out more. Why does bolding text help...
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