Understanding Keywords: The Cornerstone of SEO Success

Understanding Keywords: The Cornerstone of SEO Success

In the ever-evolving landscape of digital marketing, one term you’ve likely encountered repeatedly is “keywords.” But what exactly are keywords, and why are they so crucial for SEO (Search Engine Optimization)? In this blog post, we’ll delve...
Does Bolding Text Impact Your SEO?

Does Bolding Text Impact Your SEO?

An age old question, that finally has a definitive answer. Read on to find out. Can bolded text help your SEO? Simply put, yes. Bolding important parts or phrases in a site’s content does have an impact on your SEO. It helps Google to understand more about the...
Are Google Reviews Reliable?

Are Google Reviews Reliable?

Reviews are incredibly important to businesses. They help to provide feedback to the company so they know where they excel or where they can improve as well as offering customers the chance to tell other potential customers about their experience. Sadly, over time,...
How do SEO and PPC work together?

How do SEO and PPC work together?

Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing strategies used by businesses today. While they are often considered separate disciplines, they can actually work together in a complementary way to help...