Like the answer to many SEO questions, this one is answered with “it depends”. But let’s explore more on this…
Search engine optimisation, or SEO, can be a tricky thing to navigate. One question that many business owners have is how quickly they can expect to see results from their SEO efforts. The answer is that it depends on a variety of factors, including the current state of your website and online presence, the competitiveness of your industry, and the specific strategies you’re using to improve your search engine rankings.
Is there anything I can do to improve my SEO quickly?
Good news, the answer to this is “yes”. There are a number of quick wins out there that can have. a quicker impact than that of a long-term strategy.
Google My Business (Google Business Profile)
One of the things that can be done to quickly improve your SEO is to claim and verify your business on Google My Business. This will help ensure that your business information is accurate and up-to-date, and it will give you control over how your business appears in search results. This can help improve visibility and click-through rate, and will also help with Local SEO.
Another strategy that can quickly boost your SEO is to improve the speed of your website. Search engines like Google consider page load speed as a factor in search rankings, so a faster website can help improve your search engine visibility. You can improve your website speed by optimizing images and videos, minifying code, and using a content delivery network (CDN).
In addition to these quick wins, you should also be sure to focus on creating high-quality content that is relevant to your target audience. This will help you attract backlinks, which are a key ranking factor for search engines.
How do I measure my SEO success?
Measuring SEO results can be challenging, but there are a few key metrics that can help you understand the effectiveness of your efforts. One important metric is your website’s search engine rankings. You can use a tool like Ahrefs, SEMrush (currently our favourite at AD Marketing) or Moz to monitor your rankings for specific keywords. Another important metric is the amount of organic traffic coming to your website. You can track this using Google Analytics.
When it comes to looking at SEO results, it’s important to be patient. SEO is a long-term strategy, and it can take several months or even longer to see significant results. It’s also important to note that SEO is an ongoing process, and you’ll need to continue to make adjustments and optimizations to your website and online presence in order to maintain and improve your search engine rankings over time.
The speed of SEO improvements largely depends on the current state of your website and online presence, the competitiveness of your industry, and the specific strategies you’re using to improve your search engine rankings. By focusing on quick wins like claiming and verifying your business on Google My Business, improving website speed and creating high-quality content, you can start to see improvements in your search engine visibility. Remember to be patient and track your progress over time, to get a better understanding of the effect of your SEO efforts.