Target Cost per Acquisition (CPA) is a bidding strategy on Google Ads that allows you to set a specific cost per conversion that you want to achieve. With this strategy, Google Ads will automatically adjust your bids to try and hit your target CPA.
Here are a few tips to help you get the most out of using Target CPA on Google Ads:
Set a realistic target CPA.
Start by setting a target CPA that is realistic and achievable based on your current performance and historical data. If your target CPA is too low, it may be difficult to achieve, and if it’s too high, you may be overspending.
Use conversion tracking
To use Target CPA, you’ll need to have conversion tracking set up on your website. This will allow Google Ads to track and measure conversions, so it can adjust bids accordingly.
Optimise your campaigns
Before switching to Target CPA, optimise your campaigns to ensure they are performing well. Make sure your ad groups and keywords are organised and relevant, and that your ad copy is compelling and relevant.
Monitor performance closely
Once you’ve switched to Target CPA, keep an eye on your campaigns’ performance and make adjustments as needed. Use Google Ads’ reporting tools to track metrics such as conversion rate and cost per conversion.
Experiment with different target CPAs
Try experimenting with different target CPAs to find the one that works best for your campaigns. Keep in mind that a higher target CPA may result in more conversions, but also higher costs.
In conclusion, Target CPA is a powerful bidding strategy on Google Ads that allows you to set a specific cost per conversion and achieve better ROI. By setting a realistic target CPA, using conversion tracking, optimising your campaigns, monitoring performance closely, and experimenting with different target CPAs, you can achieve the best results.