Award winning digital marketing Agency
About Us
Get To Know The Company
Award winning digital marketing Agency
About Us
Get To Know The Company
Award winning digital marketing Agency
About Us
Get To Know The Company
We Are AD Marketing
AD Marketing was founded in 2018 with the aim of providing exceptional SEO and PPC services to businesses.
Our team is dedicated to continuously optimising, testing, and refining digital marketing strategies to help our clients succeed. We know how crucial it is to generate high-quality leads and drive sales, and we work hard to deliver on these objectives.
We’re not just a digital agency – we’re a team of performance-driven marketers who are passionate about what we do. We live and breathe PPC and SEO, and there’s nothing we enjoy more than seeing real, measurable results. Our passion fuels everything we do and drives us to make decisions that are genuinely in the best interest of our clients and their businesses.
We believe that your success is our success. That’s why we go beyond the metrics, working with purpose, energy, and dedication to deliver strategies that don’t just tick boxes – they drive growth. From increasing conversions to maximising ROI, we’re committed to helping your business thrive in the digital landscape.
By combining expertise with a commitment to excellence, we provide tailored digital marketing solutions that enable our clients to excel in today’s highly competitive marketplace.
Let’s Introduce You To The Team!
Get to know the specialists working behind the scenes!
Alix Charles
Managing Director & Founder Of AD Marketing
Alix has been passionate about advertising for as long as she can remember. Prior to setting up the business in 2018, Alix had previously worked in-house, as a freelancer and for some of the top digital marketing agencies in Wales and loves nothing more than helping companies excel with the help of digital marketing.
Alix’s knowledge spans across a large number of marketing practices but she specifically specialises in PPC and SEO. Outside of work, Alix is a bit of a petrolhead, a coffee enthusiast, and loves spending time at the gym and with her son.
Jack Taylor
Head of Delivery
I’ve been in the world of PPC for four years, working with clients across industries from education and charities to professional services. Whether it’s tweaking campaigns, analysing data or celebrating a fresh new lead, I love the thrill of making ads work harder. There’s just something ridiculously satisfying about seeing those results roll in (yes, I am that person who gets excited over conversion rates).
As PPC Manager, my job is to make sure every ad penny is well spent and that our clients get the best possible results – think of me as the PPC equivalent of Martin Lewis for your ad budget.
Outside of work, my dog Spartacus rules my life (I’d be in trouble if I said my fiancee). I’m also a massive Disney fan – test me on any Disney fact, and I’m all over it, but ask me to name an actor? Nope, not a clue. Fun fact: I’m actually related to the legendary Arthur Dursley.
Caitlin Howells
PPC Specialist
Caitlin’s fascination with advertising blossomed during her childhood and continued to grow as she progressed through education. In early 2023, Caitlin joined our team as an intern, and after completing her university course later that year, we gladly welcomed her as a permanent member. Throughout her journey, she has gained valuable experience in PPC, further adding to her knowledge and adoration for marketing and the ins and outs of the business.
In her leisure time, Caitlin indulges in her hobbies as an avid Sims player, anime enthusiast, and music lover.
Alex Lawrence
PPC & SEO Specialist
Alex’s journey into the world of PPC and SEO began during his advanced education, where early exposure in media and marketing whetted his appetite for a future within the industry. Building on SEO expertise attained as a writer, Alex joined the team in late 2025 as a PPC & SEO Assistant, gaining invaluable experience managing daily tasks and eagerly learning the inner workings of AD Marketing.
In his free time, Alex is a devoted Swansea City fan and a pop culture aficionado, passionate about all things movies and music.
Lucy Martin
PPC & SEO Specialist
Lucy joined AD Marketing in 2025 as a newbie to the world of PPC and SEO. Prior to this, she completed a degree from Cardiff University and undertook internships where she found her love of digital marketing.Outside of work,
Lucy has a love for singing and a cappella (yes, like Pitch Perfect!), and is also an avid rock climber.
Fun fact: Lucy was born with purple eyes.
Arthur Dursley
LinkedIn Campaign Manager
I have been in PPC since 1982. I am commonly referred to as the LinkedIn guru. If you need leads, I am your guy. At home me and wife Deborah have 4 cockapoos named Bertie, Ernie, Cookie Monster and Fred.
I spend my free time in my holiday home in Luton. I am also a season ticket holder for Gateshead. Up the Green Army!
The Story Of AD Marketing
Founded by Alix Charles in 2018, AD Marketing initially operated from a spare room in a house. However, due to its unwavering commitment to high-quality PPC and SEO services, the business experienced rapid growth. Over the years, AD Marketing has successfully assisted over a hundred companies in realising the benefits of these digital marketing strategies.
Today, AD Marketing has established its headquarters on High Street in Swansea. As a dedicated team, we work collaboratively to serve businesses of various sizes and sectors. Whether it’s supporting a small-scale enterprise or managing PPC campaigns for prominent organisations like the NHS, our expertise spans across diverse clientele.
With each passing year, AD Marketing continues to expand its team, deepen its knowledge, and onboard new clients. We are excited for the future and the opportunities it holds. Our unwavering commitment to delivering exceptional results and our passion for helping businesses thrive drives us to keep growing and pushing boundaries in the world of digital marketing.
Our Values
With everything we do, we uphold our core values to give our clients the good service that they deserve. Find out about them below and understand our approach to clients. Click to see more about each value that we care about.
Results Driven
Success in digital marketing is not a one-size-fits-all approach. Just because certain strategies work for one business doesn’t mean they will yield the same results for another. We understand that each business is unique, and as such, their PPC and SEO strategies should be tailored to their specific needs.
At our company, we firmly believe in the power of customization. We continually test and optimise our strategies, ensuring that we develop a unique and tailored approach for each client. By understanding your business goals, target audience, and industry dynamics, we create a customised strategy that aligns with your objectives and maximises your results.
Through ongoing testing, analysis, and optimization, we fine-tune our strategies to ensure continuous improvement and deliver the outcomes you desire. Our commitment is to provide you with a digital marketing approach that is uniquely designed for your business, enabling you to achieve your desired results and stay ahead of the competition.
Proactive Approach
At our company, we refuse to adopt a passive approach where we simply sit in the background and let things run on autopilot. We are proactive, constantly seeking new ideas and strategies to stay ahead of the curve and help our clients rise above their competitors.
We believe in the power of experimentation and continuous testing. By trying out new tactics and refining our strategies, we can uncover innovative approaches that will make a real difference for our clients. Our goal is to push boundaries and explore uncharted territory to unlock new opportunities for success.
In addition, we stay updated with the latest updates and features of various platforms. We understand the importance of keeping our finger on the pulse of the ever-evolving digital landscape. This allows us to bring fresh and exciting possibilities to our clients, leveraging the newest advancements to deliver exceptional results.
By embracing a dynamic and forward-thinking mindset, we ensure that our clients benefit from the most cutting-edge and effective strategies available. We are committed to bringing innovation and staying at the forefront of the industry, so you can trust us to deliver fresh and exciting initiatives that will take your business to new heights.
Transparency
Transparency is at the core of our values at AD Marketing. We understand that as a client, you deserve to know how your marketing efforts are performing. That’s why we take pride in openly sharing information and keeping you informed every step of the way.
We firmly believe that hiding information is not only unethical but also counterproductive to building a strong and trustworthy partnership. We want you to see the hard work we put into your marketing campaigns and witness the progress we make together.
By providing regular updates, detailed reports, and transparent communication, we ensure that you have full visibility into our strategies, tactics, and the results we achieve. We value your trust and want you to feel confident in the work we do on your behalf.
At AD Marketing, we are committed to fostering an open and honest relationship, where you can see the progress, ask questions, and have a clear understanding of the impact of our marketing efforts. Together, we can drive your business forward with integrity and transparency.
Understanding Our Colour Scheme
Many companies chose their colour scheme because they like it. At AD Marketing, our five main colours all have meaning that are relevent to our business. Take a look a what each one means!
Our off-white colour is there to represent our belief in transparency between us and our clients. We will always communicate openly and honestly.
Our amber colour is there to show off our pro-active approach to clients. While other companies are waiting for you to ask the questions, we are asking them first.
Our minty green colour is to reflect the freshness of the service and content we provide. In our fast-moving industry, we won’t leave you trailing behind.
Our darker colour represents the Evergreen ideology; our services and products will last for your business and maintain relevancy in the rapidly changing industry.
Our black shade is to allude to our professionalism; we will always provide our services respectfully and expertly.