What’s the point of having a great website if nobody can find it? It could be time to optimise your online presence. The AD Marketing team is on hand to help you do just that.
What is SEO? (Search Engine Optimisation)
SEO (Search Engine Optimisation) is the art of improving a website’s traffic and ranking on search engines (like Google and Bing). Good SEO leads to your website being listed as high as possible in the search results page (below the sponsored ads), but only when your page is relevant to the search being made.
The search engines themselves need to be persuaded that your website, products and content (like blogs etc) are the best fit for the users search term.
To do this they use bots to perform a web crawl, indexing website pages and content as they go. This index then gets run through hundreds and hundreds of ranking factors which influence when and where your website should appear depending on the terms used to search for it.
What could be better than increasing your site’s visibility and getting more leads or sales? We’d suggest making new goals and optimising further. We predominantly specialise in ongoing SEO work specifically designed to help your business continually grow.
The majority of people use the internet to find local businesses. That’s why local SEO is more important than ever. From localising your site to optimising your maps presence, we’re here to get you on the map – so to speak. Get in touch to find out how we can help you today.
A change in website is stressful enough, without worrying about losing all your hard-earned traffic. We have helped numerous businesses with the SEO element of their site migration. Our SEO migration support begins before the new site goes live following a strict process and continues after the site’s launch with rigorous testing. Get in touch to find out more.
SEO can be a confusing topic leaving many business owners and marketers baffled. We’re here to shed some light on how it all works and what you need to do to improve your SEO. We offer SEO training at a range of levels to suit you and your company. Get in touch to find out more.