PPC (Pay-Per-Click)

Only pay when someone clicks on your ads. We can help drive relevant traffic to your site.

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What is PPC? (Pay-Per-Click)

PPC (or Pay Per Click) marketing is one of the hugely effective tools available to businesses to drive not just traffic, but relevant traffic, to their website. Each time a PPC advert is successfully clicked, the business’s account is billed and a customer is converted to the relevant page, product or service advertised. The cost per click is generally quite low, especially when compared to the value of the product or service for sale – making PPC a very targeted and cost effective way to bring the right people to your website or product page.

A lot of prep work and ongoing optimisation goes into starting and running a successful PPC campaign. Researching and collating the right keywords into campaigns and ad groups, removing negative keywords (those that you don’t want to be associated with), split testing the ads and more ensure a healthy, successful PPC campaign.

Google Ads

Google Ads are the ads you typically find at the top of the Google search engine results page. There are other types of Google Ads such as display ads (image-based ads), Gmail inbox ads, Performance Max ads and much more. We have run a multitude of successful Google Ads campaigns and would love to help you see similar success.

Social Media Ads

Social Media Ads refer to ads found on social media platforms. We help businesses of all sizes with Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads, LinkedIn Ads and more.

Remarketing

Remarketing ads AKA ‘retargeting ads’ are the ads that target people who have previously been on your site and show them ads as they browse the web to encourage them back to the site.

Display Ads

When are show to people on other people’s websites, these are called display ads. They sometimes also use the term programmatic media buying depending on how they’re set up. There are some incredible targeting options to help you find new customers or clients using display ads.

The benefits of PPC

If you’ve never run a PPC campaign before, fear not. We are here to help you get set up and running as well as manage your campaigns on an ongoing basis. There are a number of reasons to try PPC ads, here are some of the top reasons businesses love them:

  • Only pay for adverts that attract clicks.
  • Customer profiles can be targeted to ensure that the right customer clicks an ad relevant to them and their interests. 
  • PPC ads appear in the sponsored links section of the search engine (which is great placement in terms of visibility).