How long will it take for PPC to show results?

Most PPC campaigns begin to show some traffic within days of launch, but meaningful results often require optimisation over 1-3 months depending on budget, industry competition and conversion tracking.

What is the difference between SEO and PPC?

SEO aims to improve organic search visibility over time, while PPC uses paid placements (such as Google Ads) to bring targeted traffic immediately. Both can work together to maximise visibility and conversions.

Do I need to keep doing PPC once I'm getting results?

Yes — PPC is an ongoing investment. Competitors bid and market conditions change. Continuous optimisation and budget adjustments are needed to maintain and improve performance.

What’s included in a PPC management service?

Our PPC management service includes account audit, keyword research, ad creation, conversion tracking setup, bid management, ongoing optimisation, and monthly performance reporting.

Award winning digital marketing Agency

Award Winning PPC

(Pay-Per-Click)

Aquire Leads Or Sales Via Ads

Award winning digital marketing Agency

Award Winning PPC (Pay-Per-Click)

Aquire Leads Or Sales Via Ads

Award winning digital marketing Agency

Award Winning PPC (Pay-Per-Click)

Aquire Leads Or Sales Via Ads

PPC (Pay-Per-Click) Specialists

What’s the point of having a great website if nobody can find it? It could be time to optimise your online presence. The AD Marketing team is on hand to help you do just that.

But What Is PPC?

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay only when users click their ads. Commonly used in search engines like Google Ads and Bing Ads, PPC allows businesses to bid on keywords and display ads at the top of search results.

With precise targeting based on keywords, demographics, and location, PPC delivers immediate visibility and measurable results. advertisers control their budget, adjust campaigns in real time, and track performance, making it a cost-effective way to drive traffic, leads, and sales.

What We Can Do For You? - PPC

Take a look at just a fraction of the PPC services we can do for you.

Google Ads

Get in front of the right customers at the right time with high-performing Google Ads.

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Meta Ads

Drive engagement and conversions with targeted Meta Ads across Facebook, Instagram & Threads.

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Microsoft Ads

Tap into high-intent audiences with tailored Microsoft Ads (also known as Bing) campaigns.

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Netflix Ads

Place your brand on Netflix and reach viewers in a premium, ad-supported environment.

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YouTube Ads

Show up where it counts with YouTube Ads designed to capture attention and deliver results.

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Paramount Ads

Place your brand on Paramount+ and connect with engaged audiences in their environment.

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LinkedIn Ads

Reach decision-makers and professionals with precise LinkedIn Ads targeting.

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TikTok Ads

Engage younger audiences with scroll-stopping TikTok Ads that drive brand buzz and conversions.

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ChatGPT Ads

Reach audiences across the emerging ChatGPT and AI search advertising space, delivered today through display and programmatic.

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Let’s Do Something Amazing Together

We are a proactive, forward-thinking team providing exciting strategies and producing impressive results to support businesses of all sizes with their pay-per-click advertising.

Get In Touch

Let’s Do Something Amazing Together

We are a proactive, forward-thinking team providing exciting strategies and producing impressive results to support businesses of all sizes with their digital marketing.

Get In Touch

Let’s Do Something Amazing Together

We are a proactive, forward-thinking team providing exciting strategies and producing impressive results to support businesses of all sizes with their digital marketing.

Get In Touch

PPC That Fuels Business Success

We go beyond just managing campaigns and hitting KPIs, we focus on real business growth. Our approach is tailored to align with your long-term goals, ensuring that every ad, bid, and strategy drives meaningful, sustainable results.

From day one, you’ll work with a dedicated team that deeply integrates into your business. We don’t just execute PPC campaigns; we become an extension of your team, understanding your market, audience, and objectives to deliver the best possible outcomes.

By immersing ourselves in your world, we identify key drivers for impact and success. Our goal isn’t just to exceed performance benchmarks but to create lasting growth for your business through strategic, data-driven PPC advertising.

Years Of Experience

A team with over 25 years of combined paid advertising success

Average ROAS

Average return on ad spend across multiple industries over the last year.

Annual Conversions

Over 50,000 conversions driven for businesses across Google Ads, Microsoft Ads & Social Media Ads.

More Efficient

Saving clients over 40% of ad spend that would otherwise have been wasted.

Our PPC Process

We take a structured approach to ensure your campaigns drive measurable results while maintaining efficiency.

1. Setup & Tracking

We start by setting up and structuring your PPC accounts. We ensure Google Analytics is installed and tracking conversions correctly, whether that’s leads or sales. If tracking isn’t set up, we take care of the implementation to provide full visibility into campaign performance.

2. Campaign Creation & Launch

Our team conducts in-depth keyword and audience research to identify the best opportunities. We write compelling ad copy, design creatives, and optimise landing pages to maximise conversions before launching the campaigns.

3. Ongoing Optimisation

We continuously refine your campaigns to improve performance. This includes bid adjustments, audience refinements, negative keyword management, and A/B testing to enhance click-through and conversion rates while reducing wasted spend.

4. Performance Reporting & Strategy

We provide detailed monthly reports to keep you informed on key metrics, with the option for more frequent updates if needed. A dedicated PPC strategist continuously analyses data and refines the approach to improve results over time.

5. Expert Management & Support

A dedicated PPC specialist manages the day-to-day optimisation of your campaigns. A strategist focuses on long-term growth and improvement, while a client account manager ensures you’re always informed and available to address any queries.

Frequently Asked Questions About PPC

Take a look at some of the top questions we have regarding PPC and our responses. If you have a question that isn’t answered in our FAQ, pop us an email and we’ll be happy to answer your queries.

How Much Does PPC Cost?

PPC costs vary depending on factors like industry, competition, and targeting. You set a budget, and costs are based on factors like Cost-Per-Click (CPC) and bidding strategy. Some industries see CPCs as low as £0.50, while high-competition sectors (like finance or legal) may exceed £10 per click. The key is optimising your budget for the highest return.

How Long Does It Take To See PPC Results?

PPC can drive traffic immediately, but the best results come with data optimisation over time. Most campaigns start delivering conversions within the first few weeks, but full optimisation (A/B testing, keyword refinement, bid adjustments) typically takes 60–90 days.

What’s The Difference Between PPC & SEO?

PPC delivers instant visibility through paid ads, while SEO builds long-term organic rankings. PPC is ideal for quick wins and immediate traffic, while SEO is a long-term investment. A combined approach often delivers the best results.

Can I Run PPC Ads On Multiple Platforms At Once?

Yes! We manage ads across Google, Microsoft (Bing), Meta (Facebook & Instagram), LinkedIn, and more. A multi-platform approach ensures better reach and diversification, but the best mix depends on your audience and goals.

Your PPC Needs!

Overall, PPC marketing provides businesses with the means to attract the right audience, increase visibility, and drive conversions through strategic ad campaigns and continuous optimisation.

Let's Talk

Your PPC Needs

Overall, PPC marketing provides businesses with the means to attract the right audience, increase visibility, and drive conversions through strategic ad campaigns and continuous optimisation.

Let's Talk

Don’t Just Take It From Us

    
 
 
       Posted on Google  
   
   Louisa Fletcher 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are really pleased with the service and results while working with AD Marketing. They’re proactive, easy to deal with and always quick to help when needed. I would happily recommend the AD team to anyone looking for a reliable partner in this space!
  
 
      Posted on Google  
   
   Thomas Kelly 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve worked with AD Marketing for several years and I genuinely can’t recommend them highly enough. We wanted an agency that feels like an extension of our team and that’s exactly what they’ve been from day one. If you’re looking for a trusted marketing partner who’s proactive, reliable and easy to work with, don’t hesitate to get in touch. Alix, Jack and Lucy are excellent at what they do.
  
 
      Posted on Google  
   
   Alan Varney 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service and support
  
 
      Posted on Google  
   
   The Fire People 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have been working with AD Marketing since 2021 when they assisted with our new website content. Proving to be efficient, knowledgeable and easy to work with, we asked them to run our google ads shortly followed by SEO. The whole team are professional and helpful and we look forward to continuing our growth thanks to their services.
  
 
      Posted on Google  
   
   Pip Morris 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have worked with Alix for several years now and cannot recommend her highly enough. She is knowledgeable, practical and utterly professional and, through her marketing skills, has definitely helped my business develop. She would be a major asset to any enterprise.
  
 
      Posted on Google  
   
   SO Coffee 
 
 
 
 Trustindex verifies that the original source of the review is Google. We thank the AD Marketing team for improving the efficiency of our website by pulling key data and information to ensure a high performing platform for our customers whilst reaching a wider audience.
  
 
      Posted on Google  
   
   Tim Jones 
 
 
 
 Trustindex verifies that the original source of the review is Google. They did such a good job for my clients that I started using them myself!

It has always been a joy working with Alix and Nicola.  I have referred numerous clients to them to handle the most technical aspects of SEO and PPC advertising.

I know that I can hand over responsibility and that they will produce tangible results and value for money with great communication along the way.

I highly recommend AD Marketing to any business.
  
 
      Posted on Google  
   
   Ben Davies 
 
 
 
 Trustindex verifies that the original source of the review is Google. Superb company to deal to deal with. They are extremely professional and knowledgeable and really seem to care about the results they produce for their clients. I’m already seeing a far better ROI than I have with previous companies that I’ve used.
  
 
      Posted on Google  
   
   Llanelli Motor 
 
 
 
 Trustindex verifies that the original source of the review is Google. Alix is incredibly knowledgeable and approachable. We have used AD Marketing for over a year and will continue to do so as they provide an excellent service and we are definitely seeing the benefit. Highly recommend!
  
 
      Posted on Google  
   
   Ryan Goodwin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Helped me boost my Google ads for exterior cleaning, within 2 weeks the calls have been flooding in so would definitely reccomend!

South Wales Business Awards 2025 Gold winner, Technological and Innovative Business of the Year

South Wales Business Awards 2025 Silver winner, Employer of the Year