What’s the point of having a great website if nobody can find it? It could be time to optimise your online presence. The AD Marketing team is on hand to help you do just that.

What is PPC? (Pay-Per-Click)

Pay-Per-Click (PPC) is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. It is commonly associated with search engine advertising, where advertisers bid on keywords related to their products or services. When users search for those keywords, the ads appear at the top of the search engine results page, and the advertiser is charged a fee when a user clicks on the ad.

PPC advertising platforms, such as Google Ads and Bing Ads, provide advertisers with a way to target specific keywords, demographics, locations, and other criteria to reach their desired audience. Advertisers set a budget and bid for ad placements based on their chosen keywords. The ads are typically displayed alongside organic search results or on various websites and social media platforms.

PPC is known for its ability to deliver immediate visibility and results, as advertisers only pay when a user takes an action (clicks on the ad). It offers precise targeting options, detailed performance tracking, and the flexibility to adjust campaigns in real-time. PPC can be a cost-effective and measurable way to drive traffic, leads, and sales for businesses of all sizes.


Benefits of PPC?

PPC (Pay Per Click) marketing is an incredibly powerful tool for businesses to generate targeted and relevant traffic to their websites. With each successful click on a PPC ad, the business’s account is billed, and a potential customer is directed to the advertised page, product, or service. The cost per click is generally affordable, especially considering the value of the offerings, making PPC an efficient and cost-effective method to attract the right audience to your website or product page.

Google Ads

Google Ads, often found at the top of the Google search engine results page, are a highly effective advertising format. In addition to traditional search ads, Google offers various types of ads, including display ads (image-based), Gmail inbox ads, Performance Max ads, and more. We have a proven track record of running successful Google Ads campaigns and are eager to assist you in achieving similar levels of success.

Social Media Ads

Social Media Ads refer to ads found on social media platforms. We help businesses of all sizes with Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads, LinkedIn Ads and more.


Re-marketing ads, also known as “re-targeting ads,” specifically target individuals who have previously visited your website. These ads are strategically displayed to these past visitors as they browse the web, with the intention of enticing them to return to your site. By using re-marketing ads, you can effectively reconnect with potential customers who have already shown an interest in your website, increasing the likelihood of driving them back for further engagement or conversions.

Display Ads

When shown to people on other people’s websites, these are called display ads. They sometimes also use the term programmatic media buying depending on how they’re set up. There are some incredible targeting options to help you find new customers or clients using display ads.

Overall, PPC marketing provides businesses with the means to attract the right audience, increase visibility, and drive conversions through strategic ad campaigns and continuous optimisation.

Contact Us Today To Satisfy Your PPC Needs with AD Marketing!