Award winning digital marketing Agency
Blogs & News
Keeping You Up To Date With Digital Marketing
Award winning digital marketing Agency
Blogs & News
Keeping You Up To Date Wigth Digital Marketing
Award winning digital marketing Agency
Blogs & News
Keeping You Up To Date Wigth Digital Marketing
Looking for PPC news? Tips and tricks for SEO? Or maybe you’d like to find out what’s going on at AD Marketing? Read more below.
If you’re searching for something specific, you can select one of our focus areas below. Alternatively, you can browse our collection of blogs to explore insights, updates, and expert advice tailored to your marketing goals.
PPC
SEO
Digital Marketing
Business Growth
AD News
How Much Does SEO Cost in the UK in 2026?
It is the first question almost every business asks us, and it is the one most agencies dodge. You get sent to a contact form, or you get three tiers called Bronze, Silver and Gold that tell you nothing about what actually gets done. So here is a straight answer, with...
AD Marketing Group Named Finalist in Three Categories at the South Wales Business Awards 2026
AD Marketing Group has been shortlisted in three categories at the 2026 South Wales Business Awards. Winners are announced on 18 September at the Hilton in Cardiff.
SEO in South Wales: Why Ranking Well Locally Still Matters in 2026
Practical local SEO advice for South Wales businesses: Google Business Profile, location pages, internal linking, search intent and the technical foundations that decide whether any of it works.
Google’s AI Overviews Are Changing How Search Results Look: Here’s What It Means for Your Rankings
If you have been keeping an eye on your website's organic traffic in 2026, you may have noticed something unusual. Your rankings have not moved, yet clicks have dipped. This is not a coincidence. Google's AI Overviews, which have been rolling out more aggressively...
Behind the Scenes: The Changes Making AD Marketing Faster and Stronger
Over the last few weeks, we’ve taken a step back and looked hard at how we work as a team. Not because anything was broken, but because we ask ourselves the same question all the time: where can we do this better? That thinking has led to a run of changes across...
Bing Ads Management: What UK Businesses Are Missing by Ignoring Microsoft Advertising
Most businesses running paid search campaigns pour their entire budget into Google Ads and leave it there. That is understandable. Google holds the dominant share of search traffic in the UK, and it is the platform most PPC managers know best. But that focus means a...
Google’s AI Mode and What It Means for Organic Search in 2026
Google’s AI Mode has moved from limited experiment to a more visible part of how search results are presented. Where AI Overviews introduced AI-generated summaries above organic results, AI Mode goes further, allowing users to have a conversational, multi-turn...
Google Ads Data Retention Explained
Google Ads is changing how long advertisers can access historical reporting data. From 1 June 2026, hourly, daily and weekly reporting data will only be be available for 37 months, while monthly, quarterly and annual reporting data will remain available for up to 11...
Google AI Search Update 2026
On Tuesday 19 May, at Google I/O, the company announced what it called the biggest change to its search box in over 25 years. Within hours, LinkedIn was full of hot takes, agency inboxes were full of anxious client emails, and the phrase "SEO is dead" was trending...
Paid Ads in Gaming: Xbox Advertising Guide
More people are spending time gaming than ever before, whether that’s on console, mobile or PC. As a result, platforms such as Xbox are starting to open up new opportunities for brands to reach audiences in more engaged environments. As digital marketing continues to...
Call Ads Are Being Phased Out: Impact On Google PPC Management
Google Ads remains one of the largest PPC platforms in digital marketing, with automation and AI-driven optimisation reshaping how advertisers deliver campaigns to potential customers. One of the platform’s latest updates sees the slow removal of call ads, which have...
ChatGPT Advertising and PPC Management: What AI Means for Digital Marketing
Artificial intelligence has taken the world by storm during the 2020s, rapidly reshaping how businesses approach digital marketing. Platforms such as ChatGPT have revolutionised the internet, opening the door for advertising to become a key factor in their services....
Why Seasonal Marketing Matters More Than Ever at Christmas
Digital marketing, while prevalent year-round, sees its impact intensify during the winter and seasonal periods. Christmas, in particular, encourages businesses to get into PPC, with festive excitement coinciding with heightened consumer demand and intent. As soon as...
Google Ads Lifetime Budgets: Key Insights
Google Ads, Google’s advertising management platform, has become an essential part of how many businesses and marketers drive traffic, increase visibility, and expand their reach. Until now, Google ad campaigns have primarily relied on the daily budget feature, which...
Getting Found Online: How to Boost Your Visibility on Google
Google, the world's leading search engine, has become the epicentre of the digital age. Over the years, the digital giant has reshaped the way businesses and websites navigate the internet, revolutionising the marketing industry in the process. For many emerging...
AD Marketing Partners with Faith in Families
At AD Marketing, we’re passionate about making a difference – not just for businesses but for our community too. That’s why we’re thrilled to announce our Charity of the Year partnership with Faith in Families, a remarkable Swansea-based charity dedicated to...
Unlocking Business Success: The Indispensable Role of Blogging
In the ever-evolving landscape of digital marketing, businesses are constantly seeking effective ways to stand out and connect with their audience. One powerful tool that continues to prove its worth is blogging. Beyond being a mere trend, blogging has become a...
Is Digital Marketing Just Social Media?
In the fast-paced world of digital marketing, it’s easy to equate the term with social media. However, digital marketing encompasses a broader spectrum of strategies that go well beyond your favourite social platforms. SEO is the cornerstone of digital...
PPC 101: A Beginner’s Guide to Mastering the Basics of Pay-Per-Click Advertising
In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising stands as a powerful and versatile tool for businesses looking to enhance their online presence and drive targeted traffic to their websites. If you’re new to the world of PPC, fear...
SEO 101: A Beginner’s Guide to Navigating the Basics of Search Engine Optimisation
In digital marketing, Search Engine Optimisation (SEO) stands as a cornerstone for businesses striving to enhance their online visibility and connect with their target audience. If you’re new to the world of SEO, fear not! This beginner’s guide will unravel the...