by Alex Lawrence | Jun 2, 2026 | Blogs - Digital Marketing, Blogs - PPC
Google Ads Data Retention Explained Google Ads is changing how long advertisers can access historical reporting data. From 1 June 2026, hourly, daily and weekly reporting data will only be be available for 37 months, while monthly, quarterly and annual reporting data... 
by Alex Lawrence | Apr 30, 2026 | Blogs - Digital Marketing, Blogs - PPC
Paid Ads in Gaming: Xbox Advertising Guide More people are spending time gaming than ever before, whether that’s on console, mobile or PC. As a result, platforms such as Xbox are starting to open up new opportunities for brands to reach audiences in more engaged... 
by Alex Lawrence | Feb 26, 2026 | Blogs - Digital Marketing, Blogs - PPC
Call Ads Are Being Phased Out: Impact On Google PPC Management Google Ads remains one of the largest PPC platforms in digital marketing, with automation and AI-driven optimisation reshaping how advertisers deliver campaigns to potential customers. One of the... 
by Alex Lawrence | Jan 28, 2026 | Blogs - Digital Marketing, Blogs - PPC
ChatGPT Advertising and PPC Management: What AI Means for Digital Marketing Artificial intelligence has taken the world by storm during the 2020s, rapidly reshaping how businesses approach digital marketing. Platforms such as ChatGPT have revolutionised the internet,... 
by Alex Lawrence | Dec 17, 2025 | Blogs, Blogs - Business Growth, Blogs - Digital Marketing, Blogs - PPC
Why Seasonal Marketing Matters More Than Ever at Christmas Digital marketing, while prevalent year-round, sees its impact intensify during the winter and seasonal periods. Christmas, in particular, encourages businesses to get into PPC, with festive excitement... 
by Alex Lawrence | Nov 14, 2025 | Blogs, Blogs - Business Growth, Blogs - Digital Marketing, Blogs - PPC
Google Ads Lifetime Budgets: Key Insights Google Ads, Google’s advertising management platform, has become an essential part of how many businesses and marketers drive traffic, increase visibility, and expand their reach. Until now, Google ad campaigns have primarily...