Microsoft Ads Agency Driving Business Growth
Unlock the potential of Microsoft Ads with our expert management. Reach valuable audiences with lower competition and maximise your ROI. Partner with us to take your advertising strategy to the next level.
Proven PPC Excellence
With over 25 years of combined experience, we are leaders in the PPC landscape, delivering exceptional results for our clients.
£1M+ Managed Ad Spend
50k+ Annual Conversions
Lead Generation Focused
Comprehensive Microsoft Ads Solutions
Our tailored Microsoft Ads services are designed to complement your Google Ads strategy, ensuring a holistic approach to paid search.
Search Campaign Management
Remarketing Strategies
Performance Optimisation
Discovery & Strategy
We begin with a comprehensive analysis of your business goals and target audience to craft a tailored Microsoft Ads strategy.
Keyword Research & Targeting
Our team conducts in-depth keyword research and audience segmentation to ensure your ads reach the most relevant prospects.
Campaign Setup & Tracking
We meticulously set up your campaigns, integrating advanced conversion tracking to monitor performance and ROI.
Ongoing Optimisation
Continuous refinement of ad copy, bidding strategies, and audience targeting to maximise results and drive growth.
Our Expertise
Audience Targeting Mastery
Leverage our expertise in identifying and reaching the right audience segments to enhance your ad performance.
Cost-Effective Solutions
Benefit from lower cost-per-click opportunities with Microsoft Ads, ensuring your budget goes further.
Data-Driven Optimisation
Utilise our data-driven approach for continuous campaign improvement and superior results.
Why Choose Microsoft Ads?
Unlock New Opportunities with Microsoft Ads
Microsoft Ads presents a unique advantage with less competition compared to other platforms, allowing you to capture valuable audiences at a lower cost. With a strong desktop presence and excellent B2B targeting capabilities, Microsoft Ads can significantly enhance your reach and efficiency. Experience cost-effective advertising with high-intent search traffic, making it an ideal choice for businesses aiming for growth and profitability.
Enhance Campaign Performance
Continuous Optimisation Strategies
At AD Marketing, we employ a proactive approach to campaign optimisation, ensuring your Microsoft Ads deliver maximum results. Our strategies include meticulous search term analysis to refine targeting, precise bid adjustments for cost efficiency, and ongoing audience segmentation to enhance reach. We conduct rigorous ad testing to identify high-performing creatives and provide detailed landing page feedback to improve conversion rates. Our commitment to continuous reporting keeps you informed, allowing for strategic adjustments that drive sustained growth.
Microsoft Ads FAQ
Explore answers to common queries about Microsoft Ads and discover how they can benefit your business.
What is Microsoft Ads?
Microsoft Ads is a powerful online advertising platform that allows businesses to reach potential customers through search and display networks. It provides tools for targeting specific audiences, managing ad campaigns, and tracking performance metrics.
Is Microsoft Ads worth it?
Yes, Microsoft Ads offers unique advantages such as lower competition and cost-per-click compared to other platforms. It is particularly effective for reaching a desktop audience and B2B markets, making it a valuable addition to your advertising strategy.
What is the difference between Google Ads and Microsoft Ads?
While both platforms offer similar functionalities, Microsoft Ads often provides access to a distinct audience with less competition. This can result in more cost-effective campaigns and additional reach, especially for businesses targeting desktop users.
Can Microsoft Ads generate leads?
Absolutely. Microsoft Ads is designed to drive high-intent search traffic, making it an excellent tool for lead generation. By targeting specific keywords and demographics, businesses can attract qualified leads and improve conversion rates.
How do you track Microsoft Ads performance?
Performance tracking in Microsoft Ads is achieved through detailed analytics and conversion tracking tools. We utilize GA4 and Tag Manager to monitor campaign metrics, allowing for data-driven optimisation and reporting.
Do you manage Bing Ads campaigns?
AD Marketing Success Stories
Why Microsoft Ads Deserves Your Attention
Microsoft Ads, still widely known as Bing Ads, is the paid search platform most UK businesses overlook, and that is exactly why it is worth a look. Microsoft powers search across Bing, Yahoo, DuckDuckGo and AOL, reaching millions of people Google Ads alone will not.
Because fewer advertisers compete on Microsoft, cost-per-click is often noticeably lower than Google, so your budget stretches further. The audience skews slightly older, more affluent and more desktop-based, which suits plenty of B2B and considered-purchase businesses. And uniquely, Microsoft lets you target ads using LinkedIn profile data, by company, industry and job function, something no other search platform offers.
The Microsoft Ads Advantage
Lower Cost Per Click
With less competition than Google, clicks on Microsoft Ads are often cheaper, which can mean a stronger return on the same budget.
LinkedIn Targeting
Target by company, industry and job function using LinkedIn profile data. For B2B, it is a genuine edge that Google cannot match.
Quick to Launch
We can import your existing Google Ads campaigns straight into Microsoft, so you are up and running fast without rebuilding from scratch.
Bing & Microsoft Ads FAQs
Is Bing Ads the same as Microsoft Ads?
Yes. Microsoft renamed Bing Ads to Microsoft Advertising, but many people still call it Bing Ads. It runs your ads across Bing, Yahoo, DuckDuckGo and partner sites.
Is Microsoft Ads worth it if I already run Google Ads?
For many businesses, yes. It reaches an audience Google misses, often at a lower cost per click, and campaigns can be imported from Google in minutes. It is a low-risk way to add reach.
How much does Microsoft Ads management cost?
Our management is tailored to your ad spend and goals. Your ad budget is separate and paid directly to Microsoft, while our fee covers the strategy and management. Get in touch for a quote.
Who gets the most from Microsoft Ads?
It works particularly well for B2B, professional services and businesses targeting an older or more affluent, desktop-based audience. We will tell you honestly if it suits your market.
Unlock Your Business Potential with Expert PPC Guidance
Connect with our award-winning PPC specialists today and discover how tailored Microsoft Ads strategies can drive your business growth. Leverage our expertise to enhance your online presence and achieve measurable results. Learn more about our PPC services and explore our success stories to see the impact we can make.