Client Name: Thermaglaze

Website: thermaglazewales.co.uk

Industry: Home improvement – windows, doors & conservatories

Service Provided: PPC

Thermaglaze is a family-run home improvement company supplying and fitting windows, doors, conservatories and conservatory roof replacements across Swansea and South Wales. They partnered with AD Marketing to generate more high-quality enquiries through PPC advertising, with the primary goal of increasing leads while getting more from the same budget.

The primary objective was to generate a consistent flow of high-quality enquiries while maximising the return from the advertising budget, growing both the volume and the quality of leads across the core services.

Thermaglaze operates in a competitive local market where several established installers compete for the same searches. Before working with AD Marketing, the account was not structured around how customers search, which made spend and lead quality harder to control. They needed a higher volume of quality enquiries across their core services, a campaign structure aligned to search intent, and greater visibility for priority products such as conservatories and tiled roofs, all without increasing the budget.

To achieve these objectives, we implemented a tailored PPC strategy which included:

• Restructuring the Google Ads account into dedicated campaigns for each core service.
• Launching new Search campaigns for Conservatories, Tiled Roofs, Orangeries and Windows & Doors, alongside a Competitor campaign.
• Refining keyword targeting through ongoing search term analysis, adding new keywords and negative keywords to improve lead quality.
• Tightening location targeting onto priority service areas and removing spend outside the target region.

On an ongoing basis we optimised Search and Performance Max campaigns by moving budget towards the strongest-performing services, tested and refined ad copy to lift click-through rates, and used conversion data to guide every optimisation. Continuous performance analysis identified new opportunities and supported ongoing account growth.

Comparing January to June 2026 with the previous six months (July to December 2025), the campaigns delivered strong, measurable gains.

Google Ads

By implementing a data-driven PPC strategy and continually refining campaign performance, AD Marketing helped Thermaglaze generate more high-quality enquiries while improving advertising efficiency.

Compared to the previous period, total enquiries increased by 110% and click volume by 179%, while cost per lead reduced by 16%, resulting in a greater volume of qualified leads from the same advertising budget.

Through ongoing keyword optimisation, audience refinement, ad testing and continuous campaign improvements, we continue to identify new opportunities for growth, helping the client generate consistent, high-quality enquiries month after month.