How long will it take for PPC to show results?

Most PPC campaigns begin to show some traffic within days of launch, but meaningful results often require optimisation over 1-3 months depending on budget, industry competition and conversion tracking.

What is the difference between SEO and PPC?

SEO aims to improve organic search visibility over time, while PPC uses paid placements (such as Google Ads) to bring targeted traffic immediately. Both can work together to maximise visibility and conversions.

Do I need to keep doing PPC once I'm getting results?

Yes — PPC is an ongoing investment. Competitors bid and market conditions change. Continuous optimisation and budget adjustments are needed to maintain and improve performance.

What’s included in a PPC management service?

Our PPC management service includes account audit, keyword research, ad creation, conversion tracking setup, bid management, ongoing optimisation, and monthly performance reporting.

Google Ads Agency

Drive your business forward with our expert Google Ads management. Our dedicated team crafts PPC campaigns that focus on generating high-quality leads and maximising your ROI. Experience measurable growth with our tailored strategies.

Years Combined PPC Experience

Managed Ad Spend

Annual Conversions Tracked

Average ROAS Achieved

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Our Google Ads Services

Unlock the full potential of your advertising budget with our comprehensive Google Ads services. We specialise in creating targeted campaigns that deliver results.

Campaign Strategy & Planning

Our team develops bespoke PPC strategies tailored to your business goals, ensuring optimal performance and maximum return on investment.

Conversion Tracking & Optimisation

We implement advanced tracking techniques to monitor and enhance your campaign’s effectiveness, focusing on conversions and revenue growth.

Remarketing & Retargeting

Reconnect with potential customers through strategic remarketing campaigns, designed to increase engagement and drive conversions.

Google Shopping Management

Boost your e-commerce sales with expertly managed Google Shopping campaigns that highlight your products to the right audience.

Meet Our PPC Team

Our team of Google Ads specialists is dedicated to delivering exceptional results. With a wealth of experience and a passion for PPC, we are here to elevate your advertising efforts.

Jack Taylor

Head of Delivery

Caitlin Howells

PPC Specialist

Lucy Martin

PPC & SEO Specialist

Alex Lawrence

PPC & SEO Specialist

Google Ads Is What We Do Every Day

Google Ads is not a side service for us. It has been a core part of AD Marketing since the business launched in 2018, and remains one of the main areas we work on every single day.

Our PPC team actively manages campaigns across lead generation, eCommerce, local services and national brands, constantly refining strategies to improve performance and generate stronger commercial results.

Because Google Ads evolves so quickly, staying proactive matters. From Performance Max updates and audience targeting through to conversion tracking and bidding strategies, we continuously adapt campaigns based on platform changes, data insights and real business performance.

We do not believe in “set and forget” PPC management. Ongoing optimisation, testing and strategic thinking are built into the way we work, helping our clients stay competitive and maximise the return from their advertising budget.

Core PPC Services

Our Google Ads Expertise

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Conversion Tracking & Attribution

We implement accurate tracking through GA4, Google Tag Manager and platform integrations so every lead and conversion can be measured properly.

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Search & Performance Max Campaigns

From high-intent search campaigns through to Performance Max, we build Google Ads strategies designed around lead quality and ROI.

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Remarketing & Audience Targeting

Reconnect with previous website visitors and refine audience targeting to improve conversion rates and maximise campaign efficiency.

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Reporting & Commercial Insights

Beyond clicks and impressions, we focus on meaningful reporting that ties campaign performance back to real business outcomes.

Our Google Ads Process

Discovery & Commercial Strategy

Before any campaigns go live, we take time to understand your business, goals, audience and commercial priorities. Whether the focus is lead generation, eCommerce sales or improving lead quality, the strategy is built around what success actually looks like for your business.

This stage includes competitor research, keyword analysis, account reviews and identifying opportunities to improve performance from the outset.

Campaign Setup & Tracking

A strong Google Ads campaign relies on accurate data. We structure campaigns carefully and ensure conversion tracking is working properly through GA4, Google Tag Manager and platform integrations where needed.

From search campaigns and Performance Max through to remarketing and Shopping campaigns, everything is built with measurement, optimisation and long-term scalability in mind.

Performance Analysis

Google Ads is not something we simply set live and leave running. We continuously review search terms, optimise bids, test ad copy, refine audiences and identify opportunities to improve campaign performance over time.

Alongside regular reporting, we focus heavily on lead quality, conversion performance and helping your advertising budget generate meaningful business results.

Continuous Optimisation

Refining campaigns consistently to boost performance and achieve better results.

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Bid Management

Adjusting bids to maximise ad spend efficiency and reach target audiences.

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Ad Testing

Experimenting with ad variations to identify the most effective messaging.

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Audience Targeting

Focusing on the right demographics to increase engagement and conversions.

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Keyword Refinement

Regularly updating keywords to align with search trends and user intent.

Google Ads FAQs

Discover answers to common questions about our Google Ads management services, designed to enhance your business’s online presence and drive measurable growth.

Learn More

What is Google Ads management?

Google Ads management involves creating, monitoring, and optimising ad campaigns on Google to maximise return on investment and achieve business goals.

How does PPC advertising work?

PPC, or pay-per-click, is an advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than earning them organically.

Why choose AD Marketing for PPC services?

AD Marketing offers expert PPC management with a focus on driving high-quality leads and revenue growth through strategic ad placements and continuous optimisation.

How do you measure success in Google Ads?

Success is measured through key performance indicators such as conversion rates, cost per acquisition, and return on ad spend, ensuring campaigns are aligned with your business objectives.

Showcasing Our Success

Quad Bikes Wales: Driving Online Sales with PPC

Ready to Elevate Your Business?

Partner with AD Marketing, the award-winning PPC specialists, to transform your Google Ads strategy. Contact us today for a consultation and discover how we can drive real business growth for you.

Get In Touch

Someone searching on Google using their macbook

Don’t Just Take It From Us

    
 
 
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   Louisa Fletcher 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are really pleased with the service and results while working with AD Marketing. They’re proactive, easy to deal with and always quick to help when needed. I would happily recommend the AD team to anyone looking for a reliable partner in this space!
  
 
      Posted on Google  
   
   Thomas Kelly 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve worked with AD Marketing for several years and I genuinely can’t recommend them highly enough. We wanted an agency that feels like an extension of our team and that’s exactly what they’ve been from day one. If you’re looking for a trusted marketing partner who’s proactive, reliable and easy to work with, don’t hesitate to get in touch. Alix, Jack and Lucy are excellent at what they do.
  
 
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   Alan Varney 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service and support
  
 
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   The Fire People 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have been working with AD Marketing since 2021 when they assisted with our new website content. Proving to be efficient, knowledgeable and easy to work with, we asked them to run our google ads shortly followed by SEO. The whole team are professional and helpful and we look forward to continuing our growth thanks to their services.
  
 
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   Pip Morris 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have worked with Alix for several years now and cannot recommend her highly enough. She is knowledgeable, practical and utterly professional and, through her marketing skills, has definitely helped my business develop. She would be a major asset to any enterprise.
  
 
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   SO Coffee 
 
 
 
 Trustindex verifies that the original source of the review is Google. We thank the AD Marketing team for improving the efficiency of our website by pulling key data and information to ensure a high performing platform for our customers whilst reaching a wider audience.
  
 
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   Tim Jones 
 
 
 
 Trustindex verifies that the original source of the review is Google. They did such a good job for my clients that I started using them myself!

It has always been a joy working with Alix and Nicola.  I have referred numerous clients to them to handle the most technical aspects of SEO and PPC advertising.

I know that I can hand over responsibility and that they will produce tangible results and value for money with great communication along the way.

I highly recommend AD Marketing to any business.
  
 
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   Ben Davies 
 
 
 
 Trustindex verifies that the original source of the review is Google. Superb company to deal to deal with. They are extremely professional and knowledgeable and really seem to care about the results they produce for their clients. I’m already seeing a far better ROI than I have with previous companies that I’ve used.
  
 
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   Llanelli Motor 
 
 
 
 Trustindex verifies that the original source of the review is Google. Alix is incredibly knowledgeable and approachable. We have used AD Marketing for over a year and will continue to do so as they provide an excellent service and we are definitely seeing the benefit. Highly recommend!
  
 
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   Ryan Goodwin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Helped me boost my Google ads for exterior cleaning, within 2 weeks the calls have been flooding in so would definitely reccomend!