Google Ads Agency
Drive your business forward with our expert Google Ads management. Our dedicated team crafts PPC campaigns that focus on generating high-quality leads and maximising your ROI. Experience measurable growth with our tailored strategies.
Years Combined PPC Experience
Managed Ad Spend
Annual Conversions Tracked
Average ROAS Achieved
Our Google Ads Services
Unlock the full potential of your advertising budget with our comprehensive Google Ads services. We specialise in creating targeted campaigns that deliver results.
Campaign Strategy & Planning
Our team develops bespoke PPC strategies tailored to your business goals, ensuring optimal performance and maximum return on investment.
Conversion Tracking & Optimisation
We implement advanced tracking techniques to monitor and enhance your campaign’s effectiveness, focusing on conversions and revenue growth.
Remarketing & Retargeting
Reconnect with potential customers through strategic remarketing campaigns, designed to increase engagement and drive conversions.
Google Shopping Management
Boost your e-commerce sales with expertly managed Google Shopping campaigns that highlight your products to the right audience.
Meet Our PPC Team
Our team of Google Ads specialists is dedicated to delivering exceptional results. With a wealth of experience and a passion for PPC, we are here to elevate your advertising efforts.
Jack Taylor
Head of Delivery
Caitlin Howells
PPC Specialist
Lucy Martin
PPC & SEO Specialist
Alex Lawrence
PPC & SEO Specialist
Google Ads Is What We Do Every Day
Google Ads is not a side service for us. It has been a core part of AD Marketing since the business launched in 2018, and remains one of the main areas we work on every single day.
Our PPC team actively manages campaigns across lead generation, eCommerce, local services and national brands, constantly refining strategies to improve performance and generate stronger commercial results.
Because Google Ads evolves so quickly, staying proactive matters. From Performance Max updates and audience targeting through to conversion tracking and bidding strategies, we continuously adapt campaigns based on platform changes, data insights and real business performance.
We do not believe in “set and forget” PPC management. Ongoing optimisation, testing and strategic thinking are built into the way we work, helping our clients stay competitive and maximise the return from their advertising budget.
Core PPC Services
Our Google Ads Expertise
Conversion Tracking & Attribution
We implement accurate tracking through GA4, Google Tag Manager and platform integrations so every lead and conversion can be measured properly.
Search & Performance Max Campaigns
From high-intent search campaigns through to Performance Max, we build Google Ads strategies designed around lead quality and ROI.
Remarketing & Audience Targeting
Reconnect with previous website visitors and refine audience targeting to improve conversion rates and maximise campaign efficiency.
Reporting & Commercial Insights
Beyond clicks and impressions, we focus on meaningful reporting that ties campaign performance back to real business outcomes.
Our Google Ads Process
Discovery & Commercial Strategy
Before any campaigns go live, we take time to understand your business, goals, audience and commercial priorities. Whether the focus is lead generation, eCommerce sales or improving lead quality, the strategy is built around what success actually looks like for your business.
This stage includes competitor research, keyword analysis, account reviews and identifying opportunities to improve performance from the outset.
Campaign Setup & Tracking
A strong Google Ads campaign relies on accurate data. We structure campaigns carefully and ensure conversion tracking is working properly through GA4, Google Tag Manager and platform integrations where needed.
From search campaigns and Performance Max through to remarketing and Shopping campaigns, everything is built with measurement, optimisation and long-term scalability in mind.
Performance Analysis
Google Ads is not something we simply set live and leave running. We continuously review search terms, optimise bids, test ad copy, refine audiences and identify opportunities to improve campaign performance over time.
Alongside regular reporting, we focus heavily on lead quality, conversion performance and helping your advertising budget generate meaningful business results.
Continuous Optimisation
Refining campaigns consistently to boost performance and achieve better results.
Bid Management
Adjusting bids to maximise ad spend efficiency and reach target audiences.
Ad Testing
Experimenting with ad variations to identify the most effective messaging.
Audience Targeting
Focusing on the right demographics to increase engagement and conversions.
Keyword Refinement
Regularly updating keywords to align with search trends and user intent.
Google Ads FAQs
Discover answers to common questions about our Google Ads management services, designed to enhance your business’s online presence and drive measurable growth.
What is Google Ads management?
Google Ads management involves creating, monitoring, and optimising ad campaigns on Google to maximise return on investment and achieve business goals.
How does PPC advertising work?
PPC, or pay-per-click, is an advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than earning them organically.
Why choose AD Marketing for PPC services?
AD Marketing offers expert PPC management with a focus on driving high-quality leads and revenue growth through strategic ad placements and continuous optimisation.
How do you measure success in Google Ads?
Success is measured through key performance indicators such as conversion rates, cost per acquisition, and return on ad spend, ensuring campaigns are aligned with your business objectives.
Showcasing Our Success
Ready to Elevate Your Business?
Partner with AD Marketing, the award-winning PPC specialists, to transform your Google Ads strategy. Contact us today for a consultation and discover how we can drive real business growth for you.
