Client Name: The Taxi Shop

Website: thetaxishop.com

Industry: Automotive – taxi & minibus dealership

Service Provided: PPC

The Taxi Shop is a specialist taxi and minibus dealership providing new and used taxis, minibuses and vehicle conversions. They partnered with AD Marketing to generate more high-quality enquiries through PPC advertising, with the primary goal of increasing leads and improving lead quality.

The primary objective was to generate a consistent flow of high-quality enquiries while maximising the return from the advertising budget, growing both the volume and the quality of leads across Google and Meta.

Before working with AD Marketing, the client faced several challenges: improving visibility across Google and Meta for its range of vehicles, keeping advertising relevant as stock changed, and making sure the right campaigns reached the right audiences. They needed a PPC strategy that would deliver a steady stream of high-quality enquiries while maximising the return from their advertising budget.

To achieve these objectives, we implemented a tailored PPC strategy which included:

• Campaign restructuring to better align with individual vehicle ranges and services.
• Budget reallocation towards the highest-performing campaigns, including Brand, Tourneo & Zetec and Royale.
• Continuous keyword expansion and negative keyword optimisation to improve traffic quality.
• Regular ad copy refinements across Google and Meta to improve relevance and engagement.

On an ongoing basis we optimised Google Search and Meta campaigns to improve overall performance, launched and tested new Search campaigns including a dedicated Royale campaign, and paused underperforming campaigns to maximise return on investment. Continuous performance analysis identified new optimisation opportunities and supported future account growth.

Between March and May 2026 the campaigns delivered strong, measurable gains across both Google and Meta.

Google Ads

Meta Ads

By implementing a data-driven PPC strategy and continually refining campaign performance, AD Marketing helped The Taxi Shop generate more high-quality enquiries while improving advertising efficiency.

Compared to the previous period, total enquiries increased by 23.33% and cost per lead reduced by 20.03%, while conversion rate improved by 21.12%, resulting in a greater volume of qualified leads from the same advertising budget.

Through ongoing keyword optimisation, audience refinement, ad testing and continuous campaign improvements, we continue to identify new opportunities for growth, helping the client generate consistent, high-quality enquiries month after month.