Award winning digital marketing Agency
PPC Blogs
Keeping You Up To Date With PPC News & Updates
Award winning digital marketing Agency
PPC Blogs
Keeping You Up To Date With PPC News & Updates
Award winning digital marketing Agency
PPC Blogs
Keeping You Up To Date With PPC News & Updates
Stay ahead of the curve with our PPC insights. From campaign optimisation and bidding strategies to the latest Google Ads updates, our PPC blogs provide the tools and knowledge you need to maximise ROI and elevate your paid advertising performance.
Google Ads Data Retention Explained
Google Ads is changing how long advertisers can access historical reporting data. From 1 June 2026, hourly, daily and weekly reporting data will only be be available for 37 months, while monthly, quarterly and annual reporting data will remain available for up to 11...
Google AI Search Update 2026
On Tuesday 19 May, at Google I/O, the company announced what it called the biggest change to its search box in over 25 years. Within hours, LinkedIn was full of hot takes, agency inboxes were full of anxious client emails, and the phrase "SEO is dead" was trending...
Paid Ads in Gaming: Xbox Advertising Guide
More people are spending time gaming than ever before, whether that’s on console, mobile or PC. As a result, platforms such as Xbox are starting to open up new opportunities for brands to reach audiences in more engaged environments. As digital marketing continues to...
Call Ads Are Being Phased Out: Impact On Google PPC Management
Google Ads remains one of the largest PPC platforms in digital marketing, with automation and AI-driven optimisation reshaping how advertisers deliver campaigns to potential customers. One of the platform’s latest updates sees the slow removal of call ads, which have...
ChatGPT Advertising and PPC Management: What AI Means for Digital Marketing
Artificial intelligence has taken the world by storm during the 2020s, rapidly reshaping how businesses approach digital marketing. Platforms such as ChatGPT have revolutionised the internet, opening the door for advertising to become a key factor in their services....
Why Seasonal Marketing Matters More Than Ever at Christmas
Digital marketing, while prevalent year-round, sees its impact intensify during the winter and seasonal periods. Christmas, in particular, encourages businesses to get into PPC, with festive excitement coinciding with heightened consumer demand and intent. As soon as...
Google Ads Lifetime Budgets: Key Insights
Google Ads, Google’s advertising management platform, has become an essential part of how many businesses and marketers drive traffic, increase visibility, and expand their reach. Until now, Google ad campaigns have primarily relied on the daily budget feature, which...
Getting Found Online: How to Boost Your Visibility on Google
Google, the world's leading search engine, has become the epicentre of the digital age. Over the years, the digital giant has reshaped the way businesses and websites navigate the internet, revolutionising the marketing industry in the process. For many emerging...
PPC 101: A Beginner’s Guide to Mastering the Basics of Pay-Per-Click Advertising
In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising stands as a powerful and versatile tool for businesses looking to enhance their online presence and drive targeted traffic to their websites. If you’re new to the world of PPC, fear...