How long will it take for PPC to show results?

Most PPC campaigns begin to show some traffic within days of launch, but meaningful results often require optimisation over 1-3 months depending on budget, industry competition and conversion tracking.

What is the difference between SEO and PPC?

SEO aims to improve organic search visibility over time, while PPC uses paid placements (such as Google Ads) to bring targeted traffic immediately. Both can work together to maximise visibility and conversions.

Do I need to keep doing PPC once I'm getting results?

Yes — PPC is an ongoing investment. Competitors bid and market conditions change. Continuous optimisation and budget adjustments are needed to maintain and improve performance.

What’s included in a PPC management service?

Our PPC management service includes account audit, keyword research, ad creation, conversion tracking setup, bid management, ongoing optimisation, and monthly performance reporting.

Award winning digital marketing Agency

Free PPC Audit

Find Out What Your Google Ads Are Really Doing

Get Your Free Audit

Award winning digital marketing Agency

Free PPC Audit

Find Out What Your Google Ads Are Really Doing

Get Your Free Audit

Award winning digital marketing Agency

Free PPC Audit

Find Out What Your Google Ads Are Really Doing

Get Your Free Audit

Most Google Ads accounts we review are wasting between 20% and 40% of their budget. Book your free audit and find out where yours stands.

Running Google Ads Shouldn't Feel Like Guesswork

If any of these sound familiar, it’s time to take a closer look at your account:

You’re spending money on Google Ads but can’t clearly tie it to results

You’re not sure which keywords, campaigns or ad types are actually working

Your cost-per-click keeps rising but conversions aren’t keeping up

You set the campaigns up a while ago and haven’t had a proper review since

Your agency sends reports, but they don’t really explain what’s happening

A PPC audit gives you a clear, honest picture of your account, what’s performing, what’s wasting budget, and exactly where the opportunities are.

Get Your Free Audit

What's Included in a PPC Audit?

We go through your Google Ads account in detail. Here’s what we look at:

Keyword Strategy

Are you bidding on the right terms? We check for wasted spend on irrelevant searches, missing negative keywords, and gaps in your targeting.

Match Types & Searches

Broad match settings can haemorrhage budget fast. We review how your keywords are set up and what terms are actually triggering your ads.

Bidding & Budget Allocation

We assess your bidding strategy and how your budget is distributed across campaigns.

Ad Copy & Quality

Low Quality Scores push up your costs. We review your ad relevance, expected click-through rates, and landing page alignment.

Conversion Tracking

Are you actually measuring leads & sales? We check that these are being tracked accurately. Without this, you’re optimising blind.

Landing Page Alignment

The best ad copy in the world won’t convert if the landing page lets it down. We assess how well your pages match the intent of your ads.

Wasted Spend

We identify the specific areas of your account where budget is being spent without return and put a number on it.

Audience & Remarketing

We review audience targeting, remarketing and demographics to ensure your ads are being shown to the people likely to convert.

This Audit Is For You If...

You’re currently running Google Ads and want to know if they’re performing as well as they should be

You’ve tried Google Ads before and felt it didn’t work, we’ll show you why

You’re planning to launch Google Ads and want to start with a strategy, not a guess

You manage your own account in-house and want an expert second opinion

You’re with another agency and want an independent review of what’s being delivered

We work with businesses of all sizes, from ambitious start-ups to established organisations across Swansea, South Wales, and the UK.

Get Your Free Audit

Why Get Your Audit From Us?

We’re not a generalist agency that dabbles in PPC. Google Ads is one of just three services we offer — which means our knowledge runs deep.

Specialist focus: We work exclusively in PPC and SEO. No diluted service lines, no account managers juggling fifteen different disciplines.
Independent and honest: Our audit isn’t a sales pitch dressed up as advice. We’ll tell you what’s genuinely wrong, what’s genuinely working, and what we’d recommend, whether or not you decide to work with us.
Award-winning and results-driven: We’re an award-winning agency with a track record of delivering measurable improvement for our clients. Every recommendation we make is backed by data.
No long-term contracts: If you choose to work with us after your audit, you’ll never be tied in. Our clients stay because of results, not contract clauses.
Based in Swansea, working across the UK: We’re a Swansea-based agency working with businesses across South Wales and beyond. If you want to meet in person, we’re here. If you’re further afield, we work just as effectively remotely.

Get Your Free Audit

Years Of Experience

A team with over 25 years of combined paid advertising success

Average ROAS

Average return on ad spend across multiple industries over the last year.

Annual Conversions

Over 50,000 conversions driven for businesses across Google Ads, Microsoft Ads & Social Media Ads.

More Efficient

Saving clients over 40% of ad spend that would otherwise have been wasted.

How It Works

1. Book your audit

Fill in the form below with a few basic details about your business and your Google Ads account. It takes less than two minutes.

2. We review your account

We’ll ask for read-only access to your Google Ads account and carry out a thorough review, usually within 3–5 working days.

3. We share our findings

We’ll present our findings in a clear, jargon-free report and walk you through it on a short call. You’ll leave knowing exactly what’s happening in your account and what to do next.

Book Your Free PPC Audit

Frequently Asked Questions

Is the audit really free?

Yes, completely. There’s no hidden fee, no obligation to become a client, and no invoice at the end. We offer free audits because we’re confident that once you see what we find — and how we work — you’ll want to continue the conversation.

How long does the audit take?

We typically complete audits within 3–5 working days of receiving account access. We’ll then arrange a short call to walk you through the findings.

Do I need to give you access to my account?

We’ll ask for read-only access to your Google Ads account, which means we can see everything we need without being able to make any changes. You remain in full control at all times.

What if I'm already with an agency?

That’s not a problem at all. We’re happy to carry out an independent review of your current account. A second opinion can be valuable and if everything is in good shape, we’ll tell you that too.

What happens after the audit?

We’ll share our findings and recommendations. If you’d like AD Marketing to take over management of your account, we can discuss how that would work. If you’d prefer to action the recommendations yourself or with your current team, that’s completely fine.

Do you only work with businesses in Swansea?

No, while we’re based in Swansea, we work with businesses across South Wales and the UK. Most of our client relationships are managed remotely with no issue.

Your PPC Needs!

Overall, PPC marketing provides businesses with the means to attract the right audience, increase visibility, and drive conversions through strategic ad campaigns and continuous optimisation.

Let's Talk

Your PPC Needs

Overall, PPC marketing provides businesses with the means to attract the right audience, increase visibility, and drive conversions through strategic ad campaigns and continuous optimisation.

Let's Talk

Don’t Just Take It From Us

    
 
 
       Posted on Google  
   
   Louisa Fletcher 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are really pleased with the service and results while working with AD Marketing. They’re proactive, easy to deal with and always quick to help when needed. I would happily recommend the AD team to anyone looking for a reliable partner in this space!
  
 
      Posted on Google  
   
   Thomas Kelly 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve worked with AD Marketing for several years and I genuinely can’t recommend them highly enough. We wanted an agency that feels like an extension of our team and that’s exactly what they’ve been from day one. If you’re looking for a trusted marketing partner who’s proactive, reliable and easy to work with, don’t hesitate to get in touch. Alix, Jack and Lucy are excellent at what they do.
  
 
      Posted on Google  
   
   Alan Varney 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service and support
  
 
      Posted on Google  
   
   The Fire People 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have been working with AD Marketing since 2021 when they assisted with our new website content. Proving to be efficient, knowledgeable and easy to work with, we asked them to run our google ads shortly followed by SEO. The whole team are professional and helpful and we look forward to continuing our growth thanks to their services.
  
 
      Posted on Google  
   
   Pip Morris 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have worked with Alix for several years now and cannot recommend her highly enough. She is knowledgeable, practical and utterly professional and, through her marketing skills, has definitely helped my business develop. She would be a major asset to any enterprise.
  
 
      Posted on Google  
   
   SO Coffee 
 
 
 
 Trustindex verifies that the original source of the review is Google. We thank the AD Marketing team for improving the efficiency of our website by pulling key data and information to ensure a high performing platform for our customers whilst reaching a wider audience.
  
 
      Posted on Google  
   
   Tim Jones 
 
 
 
 Trustindex verifies that the original source of the review is Google. They did such a good job for my clients that I started using them myself!

It has always been a joy working with Alix and Nicola.  I have referred numerous clients to them to handle the most technical aspects of SEO and PPC advertising.

I know that I can hand over responsibility and that they will produce tangible results and value for money with great communication along the way.

I highly recommend AD Marketing to any business.
  
 
      Posted on Google  
   
   Ben Davies 
 
 
 
 Trustindex verifies that the original source of the review is Google. Superb company to deal to deal with. They are extremely professional and knowledgeable and really seem to care about the results they produce for their clients. I’m already seeing a far better ROI than I have with previous companies that I’ve used.
  
 
      Posted on Google  
   
   Llanelli Motor 
 
 
 
 Trustindex verifies that the original source of the review is Google. Alix is incredibly knowledgeable and approachable. We have used AD Marketing for over a year and will continue to do so as they provide an excellent service and we are definitely seeing the benefit. Highly recommend!
  
 
      Posted on Google  
   
   Ryan Goodwin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Helped me boost my Google ads for exterior cleaning, within 2 weeks the calls have been flooding in so would definitely reccomend!