Question 1

How long will it take for PPC to show results?

Accepted Answer

Most PPC campaigns begin to show some traffic within days of launch, but meaningful results often require optimisation over 1-3 months depending on budget, industry competition and conversion tracking.

Question 2

What is the difference between SEO and PPC?

Accepted Answer

SEO aims to improve organic search visibility over time, while PPC uses paid placements (such as Google Ads) to bring targeted traffic immediately. Both can work together to maximise visibility and conversions.

Question 3

Do I need to keep doing PPC once I'm getting results?

Accepted Answer

Yes — PPC is an ongoing investment. Competitors bid and market conditions change. Continuous optimisation and budget adjustments are needed to maintain and improve performance.

Question 4

What’s included in a PPC management service?

Accepted Answer

Our PPC management service includes account audit, keyword research, ad creation, conversion tracking setup, bid management, ongoing optimisation, and monthly performance reporting.

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