Client Name: Little Inspirations

Website: little-inspirations.co.uk

Industry: Childcare – day nurseries

Service Provided: PPC

Little Inspirations is an award-winning day nursery group providing childcare to families across South Wales. They partnered with AD Marketing to generate more high-quality enquiries through PPC advertising, with the primary goal of increasing qualified leads across their nursery locations.

The primary objective was to generate a consistent flow of high-quality enquiries while maximising the return from the advertising budget, growing both the volume and the quality of leads across every nursery.

Before working with AD Marketing, Little Inspirations faced a shortage of quality enquiries and limited online visibility, and wanted to grow into new locations. They needed a PPC strategy that would deliver a consistent flow of high-quality enquiries while getting the most from their advertising budget.

To achieve these objectives, we implemented a tailored PPC strategy which included:

• A Google Ads structure with individual campaigns for each nursery location.
• Remarketing audiences to re-engage users who had already shown interest.
• Performance Max campaigns targeting both in-market segments and search terms.
• Testing different audiences and targeting so budget was spent on the highest-quality leads.
• A Meta Ads strategy split across two approaches: a call-focused campaign and a lead-form campaign.
• Conversion tracking set up individually for each nursery, so every location’s lead quality could be measured.

We optimised both platforms on an ongoing basis, refining audiences, testing ad copy and moving budget towards the strongest campaigns, with monthly reporting to Little Inspirations to keep performance improving month on month.

Across the campaign period, Google and Meta together delivered strong, measurable results:

Campaign performance

Compared with the previous period

Over the same period, Little Inspirations grew from 7 to 13 nurseries.

By implementing a data-driven PPC strategy and continually refining campaign performance, AD Marketing helped Little Inspirations generate more high-quality enquiries while improving advertising efficiency.

Compared to the previous period, total enquiries increased by 25% and cost per lead reduced by 28%, while conversion rate improved by 20%, resulting in a greater volume of qualified leads from the same advertising budget.

Through ongoing keyword optimisation, audience refinement, ad testing and continuous campaign improvements, we continue to identify new opportunities for growth, helping the client generate consistent, high-quality enquiries month after month.