Client Name: Thermaglaze

Website: thermaglazewales.co.uk

Industry: Home improvement – windows, doors & conservatories

Service Provided: SEO

Thermaglaze is a family-run home improvement company supplying and fitting windows, doors, conservatories and conservatory roof replacements across Swansea and South Wales. They partnered with AD Marketing to improve their organic search visibility and generate more high-quality enquiries through SEO.

The primary objective was to increase Thermaglaze’s organic search visibility and keyword rankings, driving a steady flow of qualified enquiries from organic search and building sustainable, long-term growth.

Before working with AD Marketing, Thermaglaze had low organic visibility, poor keyword rankings and an inconsistent flow of enquiries from search. They needed an SEO strategy that would raise their online presence and deliver a steady stream of qualified leads.

To achieve these objectives, we implemented a tailored SEO strategy which included:

• Keyword targeting and implementation across key service and location pages.
• Optimising service pages and building location-specific landing pages to improve relevance and conversions.
• Local SEO enhancements to strengthen geographic search visibility.
• Content optimisation, including headings, FAQs and trust signals, plus metadata across priority pages.
• Strategic internal linking between service pages, location pages and blogs.
• Technical SEO improvements, including crawl optimisation, WebP images, indexation and backlink audit management.
• Monthly SEO blog creation targeting relevant search intent.

We monitored performance continuously through Google Search Console and Semrush, refining on-page content, technical fixes and internal linking month on month, with ongoing reporting to Thermaglaze to keep rankings and organic traffic climbing.

Comparing January to June 2026 with the previous six months (July to December 2025), organic performance improved across the board.

Organic performance

By implementing a data-driven SEO strategy and continually refining performance, AD Marketing helped Thermaglaze grow its visibility in search and generate more high-quality enquiries through organic search.

Compared to the previous period, organic enquiries increased by 13% and organic traffic grew by 36%, while stronger keyword rankings and on-site optimisation lifted both the conversion rate and the volume of qualified leads from organic search.

Through ongoing keyword optimisation, content optimisation and continuous SEO development, we continue to strengthen the website’s search presence and deliver sustainable lead generation over the long term.