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Link Building Services

Earn the quality backlinks that build authority and move rankings, the white-hat way. No dodgy link farms, no shortcuts that get you penalised.

Why Link Building Still Matters

Backlinks, links from other websites to yours, are still one of the strongest signals Google uses to decide who ranks. Think of each quality link as a vote of confidence. The more relevant, trusted sites that point to you, the more authority you build, and the easier everything else in SEO becomes.

But not all links are equal, and the wrong ones can actively harm you. Cheap, spammy links from link farms are one of the fastest ways to earn a penalty. We only build links that are safe, relevant and genuinely valuable. It is a core part of our SEO service.

The Links We Build

Digital PR and Outreach

We create content and stories worth linking to, then earn coverage and links from relevant, authoritative sites. These are the links that move the needle.

Guest Posts and Partnerships

Well-placed articles on genuinely relevant sites, plus links from suppliers, partners and local organisations you already work with.

Local Citations

Consistent listings in the directories and local sources that matter, which build trust and support your local SEO at the same time.

How We Build Links Safely

Everything starts with relevance. A link from a site in or near your industry is worth far more than a random link from an unrelated blog, and it is far safer. We research the right targets, look at the links your competitors have that you do not, and build a profile that looks natural because it is.

We never buy links from farms, use private blog networks, or chase volume for its own sake. It is slower than the black-hat alternatives, but it is the only approach that holds up over time and keeps you on the right side of Google.

Link Building FAQs

Are paid links safe?

Buying links from link farms or through link schemes breaks Google’s guidelines and can get you penalised. We earn links through genuine outreach, content and relationships, which is safe and lasting.

How many links do I need?

It is quality, not quantity. A handful of relevant, authoritative links will do more than hundreds of low-quality ones. We focus on the links that actually shift rankings.

How long does link building take to work?

Links take time to be found and credited by Google, so expect a few months to see the impact. The authority you build keeps paying off well beyond that.

Can bad links hurt my site?

Yes. A profile full of spammy links can trigger a penalty or hold you back. If you have inherited a bad profile, we can audit it and help clean it up.

Explore Our SEO Services

Every part of our SEO service works together. Dig into SEO, local SEO, technical SEO, ecommerce SEO, link building and SEO audits, or see how we help specific sectors, including solicitors, estate agents and tradespeople.

Build Authority the Right Way

Let us look at your current backlink profile and show you where the safe, high-impact opportunities are.

Don’t Just Take It From Us

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Louisa Fletcher profile picture
Louisa Fletcher
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We are really pleased with the service and results while working with AD Marketing. They’re proactive, easy to deal with and always quick to help when needed. I would happily recommend the AD team to anyone looking for a reliable partner in this space!
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Thomas Kelly profile picture
Thomas Kelly
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We’ve worked with AD Marketing for several years and I genuinely can’t recommend them highly enough. We wanted an agency that feels like an extension of our team and that’s exactly what they’ve been from day one. If you’re looking for a trusted marketing partner who’s proactive, reliable and easy to work with, don’t hesitate to get in touch. Alix, Jack and Lucy are excellent at what they do.
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Alan Varney profile picture
Alan Varney
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Excellent service and support
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The Fire People profile picture
The Fire People
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We have been working with AD Marketing since 2021 when they assisted with our new website content. Proving to be efficient, knowledgeable and easy to work with, we asked them to run our google ads shortly followed by SEO. The whole team are professional and helpful and we look forward to continuing our growth thanks to their services.
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Pip Morris profile picture
Pip Morris
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I have worked with Alix for several years now and cannot recommend her highly enough. She is knowledgeable, practical and utterly professional and, through her marketing skills, has definitely helped my business develop. She would be a major asset to any enterprise.
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SO Coffee
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We thank the AD Marketing team for improving the efficiency of our website by pulling key data and information to ensure a high performing platform for our customers whilst reaching a wider audience.
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Tim Jones profile picture
Tim Jones
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They did such a good job for my clients that I started using them myself! It has always been a joy working with Alix and Nicola. I have referred numerous clients to them to handle the most technical aspects of SEO and PPC advertising. I know that I can hand over responsibility and that they will produce tangible results and value for money with great communication along the way. I highly recommend AD Marketing to any business.
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Ben Davies profile picture
Ben Davies
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Superb company to deal to deal with. They are extremely professional and knowledgeable and really seem to care about the results they produce for their clients. I’m already seeing a far better ROI than I have with previous companies that I’ve used.
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Llanelli Motor
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Alix is incredibly knowledgeable and approachable. We have used AD Marketing for over a year and will continue to do so as they provide an excellent service and we are definitely seeing the benefit. Highly recommend!
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Ryan Goodwin profile picture
Ryan Goodwin
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Helped me boost my Google ads for exterior cleaning, within 2 weeks the calls have been flooding in so would definitely reccomend!
Areas We Cover:SEO SwanseaSEO CardiffSEO NewportSEO BridgendSEO South WalesSEO WalesPPC SwanseaPPC CardiffPPC NewportPPC South Wales