Ecommerce SEO Services

Turn organic search into a reliable sales channel. We help online stores rank for the products people are ready to buy, then keep them climbing.

Get a Free Ecommerce SEO Audit

What Is Ecommerce SEO?

Ecommerce SEO is the work that gets your product and category pages ranking on Google, so shoppers find you when they are searching to buy rather than just browse. Done well, it becomes one of the most profitable channels you have, because unlike ads, you are not paying for every visit.

It is also one of the trickiest kinds of SEO. Online stores have hundreds or thousands of pages, thin or duplicate product descriptions, filters that spin up endless URLs, and stock that comes and goes. We handle all of it so your best products get seen. It builds on our wider SEO service.

Where Ecommerce SEO Makes You Money

Category Pages

Your category pages are your biggest SEO opportunity, and most stores waste them. We optimise them to rank for high-volume buying terms rather than leaving them thin and empty.

Product Pages

We help individual products rank and stand out, with unique descriptions, the right structured data for rich results, and pages built to convert the visitors they earn.

Technical and Structure

Filters, faceted navigation, out-of-stock products and duplicate content quietly hold most stores back. We fix the technical side so Google crawls and ranks the pages that matter.

How We Approach Ecommerce SEO

We start with your commercial reality, which products carry the best margins and which categories you actually want to win. There is no point ranking for things that do not sell. From there we do the keyword research at category and product level, sort out the technical issues that come with large stores, and improve the pages with the most potential first.

We work comfortably with Shopify, WooCommerce and the major platforms, and we track revenue, not just rankings, so you can see the return. If you also run paid, our Shopify PPC and SEO work together to cover both.

Ecommerce SEO FAQs

Which platforms do you work with?

We work with Shopify, WooCommerce, Magento and most major ecommerce platforms. The principles are the same, the technical details differ, and we know the quirks of each.

Do I need unique descriptions for every product?

For your important products, yes. Manufacturer descriptions used by every other retailer rarely rank. We prioritise unique content where it will earn the most.

How do you handle out-of-stock products?

We have a clear strategy for it, keeping, redirecting or updating pages depending on whether the product is coming back, so you never lose the SEO value you have built.

How long until ecommerce SEO pays off?

Category and product improvements often show within a few months, with compounding gains as your authority grows. We focus on the quickest commercial wins first.

Explore Our SEO Services

Every part of our SEO service works together. Dig into SEO, local SEO, technical SEO, ecommerce SEO, link building and SEO audits, or see how we help specific sectors, including solicitors, estate agents and tradespeople.

Ready to Grow Your Store Through Search?

Tell us your best-selling products and we will show you where the organic opportunity is. Start with a free ecommerce SEO audit.

Get a Free Ecommerce SEO Audit

Don’t Just Take It From Us

    
 
 
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   Louisa Fletcher 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are really pleased with the service and results while working with AD Marketing. They’re proactive, easy to deal with and always quick to help when needed. I would happily recommend the AD team to anyone looking for a reliable partner in this space!
  
 
      Posted on Google  
   
   Thomas Kelly 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve worked with AD Marketing for several years and I genuinely can’t recommend them highly enough. We wanted an agency that feels like an extension of our team and that’s exactly what they’ve been from day one. If you’re looking for a trusted marketing partner who’s proactive, reliable and easy to work with, don’t hesitate to get in touch. Alix, Jack and Lucy are excellent at what they do.
  
 
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   Alan Varney 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service and support
  
 
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   The Fire People 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have been working with AD Marketing since 2021 when they assisted with our new website content. Proving to be efficient, knowledgeable and easy to work with, we asked them to run our google ads shortly followed by SEO. The whole team are professional and helpful and we look forward to continuing our growth thanks to their services.
  
 
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   Pip Morris 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have worked with Alix for several years now and cannot recommend her highly enough. She is knowledgeable, practical and utterly professional and, through her marketing skills, has definitely helped my business develop. She would be a major asset to any enterprise.
  
 
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   SO Coffee 
 
 
 
 Trustindex verifies that the original source of the review is Google. We thank the AD Marketing team for improving the efficiency of our website by pulling key data and information to ensure a high performing platform for our customers whilst reaching a wider audience.
  
 
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   Tim Jones 
 
 
 
 Trustindex verifies that the original source of the review is Google. They did such a good job for my clients that I started using them myself!

It has always been a joy working with Alix and Nicola.  I have referred numerous clients to them to handle the most technical aspects of SEO and PPC advertising.

I know that I can hand over responsibility and that they will produce tangible results and value for money with great communication along the way.

I highly recommend AD Marketing to any business.
  
 
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   Ben Davies 
 
 
 
 Trustindex verifies that the original source of the review is Google. Superb company to deal to deal with. They are extremely professional and knowledgeable and really seem to care about the results they produce for their clients. I’m already seeing a far better ROI than I have with previous companies that I’ve used.
  
 
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   Llanelli Motor 
 
 
 
 Trustindex verifies that the original source of the review is Google. Alix is incredibly knowledgeable and approachable. We have used AD Marketing for over a year and will continue to do so as they provide an excellent service and we are definitely seeing the benefit. Highly recommend!
  
 
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   Ryan Goodwin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Helped me boost my Google ads for exterior cleaning, within 2 weeks the calls have been flooding in so would definitely reccomend!