Client Name: Baglan Bakery

Website: baglanbakery.co.uk

Industry: Hospitality – bakery (Neath Port Talbot)

Service Provided: SEO

Baglan Bakery, a family-run business with over 50 years of history, serves the Baglan community with freshly baked goods and catering services. To enhance their online presence and attract more customers, Baglan Bakery partnered with AD Marketing to optimise their website and promote their catering services, including buffets for business meetings and special events.

Our primary objectives were to perform a comprehensive SEO overhaul of Baglan Bakery’s website to enhance its visibility on search engines and to implement tracking systems that would allow us to analyse website performance and customer behaviour for ongoing optimisation. Additionally, we aimed to integrate more relevant keywords into the website’s content to increase the number of keywords ranking in the top 100 search results.

Before working with AD Marketing, Baglan Bakery’s existing website had limited SEO optimisation, affecting its visibility in search engine results. The absence of advanced tracking made it difficult to analyse website performance and customer behaviour accurately. From our audit we noticed a low number of ranking keywords with many of those being highly relevant.

• AD Marketing developed a comprehensive strategy to address these challenges and achieve Baglan Bakery’s objectives:

  • Website Audit and Optimisation: A thorough audit of the website was conducted to identify areas for improvement. This included optimising the website’s content, structure, and keywords to align with SEO best practices.
  • Keyword Strategy: A targeted keyword strategy was developed to improve search engine rankings. Keywords related to “buffet services,” “catering,” and “freshly baked goods” were prioritised.
  • Content Creation: Engaging and SEO-friendly content was created to highlight Baglan Bakery’s buffet and catering services, ensuring these offerings were prominently featured on the website.
  • Technical SEO Improvements: Technical fixes were implemented to improve site speed, mobile responsiveness, and overall user experience.

The strategy was implemented in several phases over a six-month period, from March 2023 to September 2023:

• March to May 2023:

• Set up Google Analytics 4 (GA4) for enhanced data tracking.
• Established local citations to improve local SEO.
• Checked indexable status to ensure all pages were being properly indexed by search engines.
• Set up conversion tracking to monitor customer actions and conversions.
• Set up Google Search Console for ongoing website health monitoring.
• Conducted comprehensive keyword research to identify high-value search terms.
• Mapped keywords to appropriate pages for targeted optimisation.
• Set up keyword tracking to monitor rankings and progress.

• June to July 2023:

• Rewrote meta titles and descriptions to improve click-through rates from search engine results.
• Created and submitted a sitemap to search engines for better site indexing.
• Fixed linked 404 errors to improve user experience and maintain link equity.
• Optimised page-level content to ensure it was relevant and engaging for users.
• Developed additional on-page content to enhance user engagement and keyword relevance.
• Rewrote H1 tags to better align with targeted keywords and improve SEO.

• August to September 2023:

• • • Improved internal linking structure to enhance navigation and distribute page authority effectively.
    • Analysed keyword cannibalization issues and set up solutions, including merging and canonicalization, to ensure that multiple pages did not compete for the same keywords.
    • Implemented schema markup to improve search engine understanding of the website content.
    • Optimised images for faster loading times and better SEO performance.
    • Rewrote alt text for images to improve accessibility and keyword relevance.

Over a six-month SEO campaign, Baglan Bakery climbed the local rankings and pulled in far more visibility:

The collaboration between Baglan Bakery and AD Marketing demonstrates the powerful impact of a well-crafted SEO strategy. By addressing the initial challenges of low visibility, ineffective website content, and lack of advanced tracking, AD Marketing was able to transform Baglan Bakery’s online presence. Through a meticulous approach that included keyword optimisation, technical SEO improvements, content creation, and comprehensive tracking, Baglan Bakery saw a significant increase in both clicks and impressions, driving more relevant traffic to their site and ultimately increasing business inquiries.

Baglan Bakery’s success story highlights how AD Marketing’s tailored strategies and hands-on approach can deliver remarkable results, ensuring that clients not only meet but exceed their PPC and SEO objectives. Whether you’re looking to improve your search engine rankings, attract more customers, or enhance your online visibility, AD Marketing can help.

Contact us today to learn how we can help your business achieve its goals.